The Challenge
Our mission for this event was simple: how do you create space for authentic voices while building bridges between diverse communities? MS Studios faced the unique challenge of launching their inaugural event during one of London’s most celebrated cultural weekends – positioning alongside Notting Hill Carnival while carving out a distinct identity that celebrates African cultural resistance and unity.
Our Approach
Rather than compete with existing celebrations, we chose to complement them. Our strategy centred on three core pillars:
1
Community-First Referral System
Designed a program targeting 3-5 referrals per ticket sale, turning attendees into cultural ambassadors
2
Narrative-Driven Engagement
Launched a 7-14 day email campaign introducing MS Studios’ philosophy to new subscribers, aiming for 25-50% engagement increase
3
Safety and Inclusivity
Implemented comprehensive protocols to ensure zero incidents while maintaining an authentic cultural experience
The Execution
Working with a versatile Notting Hill venue, we created an adaptable space featuring:
Refurbished bar and dance floor optimised for diverse performances
External catering partnerships celebrating African culinary traditions
Licensed environment with responsible service protocols
Measuring Impact
Success wasn’t just about numbers – it was about stories. Our metrics included: